susan-elin solimani
The Brief:
Create a series of visuals for a sales campaign. The visuals can be whatever you feel like: posters, animation, Instagram reels, etc.
No need to consider the brand’s current identity, create something new! This includes logo, colour, typography, etc.
Create a series of visuals for a sales campaign. The visuals can be whatever you feel like: posters, animation, Instagram reels, etc.
No need to consider the brand’s current identity, create something new! This includes logo, colour, typography, etc.
The Outcome:
For this brief, I created a series of experimental visuals for PHL’s brand identity. I looked at its existing visual language and implemented redesigns to its current look.
For this brief, I created a series of experimental visuals for PHL’s brand identity. I looked at its existing visual language and implemented redesigns to its current look.
Deliverables:
A redesign of PHL’s existing ‘About Us’ page and three separate product pages. The new visual language incorporates modernity and simplicity, with a minimalist approach and a selective colour palette.
A poster and an accompanying animation for their EDM, promoting an in-store “Black Friday Sale.”
A redesign of their logo. The
new logo design mimics a chair, reflecting both the brand’s concept as a furniture store and its brand initials.