susan-elin solimani
Design Rationale:
This flyer presents a curated program, entitled “HER LENS,” highlighting five ‘now showing’ films that reframe the narrative through the female gaze.
Visually, the design pays homage
to the Swiss International Style (specifically the work of Josef Müller-Brockmann), using a strict modular grid and a sans-serif typography to achieve objectivity and clarity.
I employed a Risograph-inspired treatment by using a slightly grainy filter with a vibrant teal and orange palette; this complementary colour pairing references classic cinematic colour grading while adding a bold, modern energy into the vintage aesthetic.
The result is a flyer that feels both curatorial and urgent, positioning these films as essential viewpoints rather than mere entertainment.